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BOOK SUMMARY :

Iconoclast a neuroscientist reveals how to think differently is a neuropsychology book written by gregory berns and first published in 2008 by harvard business press the text describes how iconoclasts leverage perception imagination fear and social intelligence to achieve successiconoclast a neuroscientist reveals how to think differently gregory berns phd on amazoncom free shipping on qualifying offers no organization can survive without iconoclasts innovators who single handedly upturn conventional wisdom and manage to achieve what so many others deem impossible though indispensableno organization can survive without iconoclasts innovators who single handedly upturn conventional wisdom and manage to achieve what so many others deem impossible though indispensable true in iconoclast a neuroscientist reveals how to think differently author gregory berns 3 puts forth the definition of an iconoclast as as a person who does something that others say cant be done 4 in this sense judge advocates as a corps have proven to be iconoclastsiconoclast is that true rarity a book i start recommending to friends before i have even finished reading it berns uses his background in neuroscience to first show the physiological differences in brain structure between iconoclasts original thinkers if you will and those who tend to go with the crowd

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