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BOOK SUMMARY :

The new mainstream how the multicultural consumer is transforming american business guy garcia on amazoncom free shipping on qualifying offers an economic revolution is transforming america its called the new mainstream the new mainstream explains how americans will eatget this from a library the new mainstream how the multicultural consumer is transforming american business guy garcia citing an increase in buying capability among minority consumers and trends in niche marketing an analysis of consumer culture reveals the growing profitability of diversified products and makes the new mainstream npr coverage of the new mainstream how the multicultural consumer is transforming american business by guy garcia news author interviews critics picks and morean economic revolution is transforming america the new mainstream in this groundbreaking book guy garcia explains how americans will eat work play learn and spend money in the twenty first centuryand why any organization that ignores the lessons of the new mainstream is doomed to fail led the new mainstream how the multicultural consumer is transforming american business guy garcia author harpercollinsrayo 2495 320p isbn 978 0 06 058465 8 more by and about this author

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